Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Organic & Natural Health to Ramp Up Omega-3 Nutrient Field Study - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

Organic & Natural Health to Ramp Up Omega-3 Nutrient Field Study

Association looks to increase participation to 5,000 to get better understanding of dose response.

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

Two years ago, the Organic & Natural Health Association announced that omega-3 would be its new nutrient of focus for its “Nutrient Power” campaign to increase awareness among consumers about knowing their levels through self-testing of omega-3 DHA and EPA for improved health outcomes. Results of this campaign and nutrient field study, along with Organic & Natural Health’s next 2-year goal for the campaign were announced at the organization’s fourth annual national conference, Jan. 22-23, in Fort Myers, FL, with 66 members and guests in attendance. 
 
In the past two years combined, Organic & Natural Health has generated more than 250 million media impressions on the importance of both omega-3 and vitamin D supplementation and testing. More than 1,200 individuals have enrolled in the omega-3 portion of the nutrient field study run by GrassrootsHealth.
 
“What we have learned so far from GrassrootsHealth’s omega-3 nutrient field study is that, different from vitamin D, there may be more variables when it comes to how omega-3 is metabolized in the body, what form of omega-3 should be taken, the dosage and duration, as well as the frequency of testing your levels,” said Karen Howard, CEO and executive director of Organic & Natural Health. “We need enrollment to be closer to 5,000 to have a better understanding of dose response especially with how it relates to the omega-3 index level values. We also need participants to re-test their omega-3 every 3-6 months.”
 
Getting to 5,000 participants will require more corporate sponsorship, Ms. Howard said.
 
“The participants involved in the nutrient field study are motivated to learn about their omega-3 and vitamin D levels and want to help further the research to understand how specific levels of supplementation translate to health outcomes,” said Ms. Howard. “However, the self-test kits do cost participants about $100 each, which can be a barrier for many, especially when you need to get re-tested every 3-6 months. In order to expand this study additional funding to cover the costs of the test kits will help us get there more quickly.”
 
For the next two years, Organic & Natural Health’s “Nutrient Power” campaign goals will focus on determining a clear dose response for the various forms of omega-3 by increasing enrollment in the omega-3 nutrient field study to 5,000 participants who test every 3-6 months; with a five-year goal to link increased omega-3 levels to specific health outcomes.
 
“It’s important for companies to partner with us on this specific omega-3 nutrient field study because what we have learned so far explains why there is so much back-and-forth on study results when it comes to omega-3 benefits,” said Ms. Howard. “In order for us, as an industry, to definitively know what the health outcomes are, as it relates to dosage and types of omega-3, we need to rapidly increase participation and frequency of testing in the current nutrient field study with GrassrootsHealth. This will give consumers a specific roadmap to boost their omega-3 levels so the current data on omega-3 does not remain arbitrary.”
 
Other highlights from Organic & Natural Health’s conference included a keynote address by Naomi Whittel, author of New York Times best-seller, “Glow15”; a discussion around supply chain integrity and inspiration featuring Mark Blumenthal, American Botanical Council; leveraging media to support your mission presentation featuring Ronnie Cummins, Organic Consumers Association and Amy Summers, Pitch Publicity; food and supplement ingredients and the business case for regenerative and organic discussion featuring Will Harris, American Grassfed Association; finances for the future presentation featuring William Hood, William Hood & Co; and the future of CBD (cannabidiol) with the recent passing of the 2018 U.S. farm bill discussion featuring Carl German, DCN, CNS.
 
Organic & Natural Health will hold its fifth annual conference in January 2020, at South Seas Island Resort in Captiva Island, FL.  To become a member or participate as a sponsor in the omega-3 nutrient field study, call 202-660-1345. Applications for membership may also be submitted online at www.organicandnatural.org.
 

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics